The Tucson Gem & Mineral Show is the oldest and largest gem and mineral show in the world, sponsored by the Tucson Gem and Mineral Society. It provides a wide variety of gems and minerals for collectors/enthusiasts to choose from and view as well as educational opportunities for K-12 to college students.
Goals for this campaign included promoting educational opportunities via scientific motifs (chemical formula of each mineral included in the design), an aim for a cohesive design, and a focus on elegance & a refined direction. Utilizing elements of the show's existing features, the knowledge and in depth research of the sponsoring society lends to a visually informative direction in the design.
