A rebranding project, SeaWolf Adventures needed an updated and cohesive brand style that would work as an organized system across their web, merchandise, and vehicular applications.
By basing the primary color palette around colors found in the environment, this brand embraces the sustainability and environmental direction that the company values. The logo is a combination of the namesake (a wolf), the sea for the cruises, as well as mountains for the hiking and land exploration aspect of the company. Pamphlet brochure layout design were important aspects of conveying the company’s exploration options, accommodations, and prices.
This natural-based, yet eye-catching look for this brand sets it apart from other competitors in the natural exploration and Alaskan cruise realm. In combination with web, social media, editorial, and brand design, this project served to be a major experience in combining multiple formats of design together into a singular brand style that conveys a united overall theme.
